Now, there are typically a few ads that pop up at the very top and bottom of the search page in a lightly shaded area and about 8 on the sidebar. These are the Paid Ads or PPC – Pay Per Click.

In the middle of the search page you will see 10 websites pull up and these are Organic Optimization or otherwise FREE. The person that types in the keyword into the Search Engine is the Customer of the search engine. The service the search engine provides is to pull up the 10 websites it sees as most relevant to the search term and those 10 websites are Organically considered the Best thus Organic Optimization - Flooring Stores, HVAC and Roofing Companies.

IF you go to page two then you will see the next Best 10 (11-20) as well as the Paid Ads again and so on as you click to page 3, 4 etc…

All HVAC, Flooring Stores and Roofing Companies should be working on their Organic Optimization and Placement of Keywords Online. This is a fundamental need for any Business that wants to stay in business and thrive in the future.

The Search Engine provides a great free service to its searcher/customer and in turn gets to charge Companies to put up Paid Ads so that they can charge for those clicks but they do not charge for Organic Clicks.

Typically you find Companies that don’t Optimize Organically having to Pay for Clicks. However, it is typically a good idea to have a very well built and regularly tended to website that shows very well in the Top 10 Organically as well as to Pay for Clicks.

In most Service businesses, PPC is still a good deal even though you have to pay for the clicks but the Prize is obviously with the Organic Optimization. Theoretically if you have a very well designed, written, coded and tended to website then you should always pull up high Organically for your Keywords. That’s the Good News. The Bad news is that the cost of Pay Per Click continues to go up as there is more competition and eventually it will be just as a poor return on investment as the yellow pages.

That’s where we come in. You need to get started with a great Web Team now so that you can build your online strength with the Search Engines. This will help to insure that you will always pull up high Organically (“FREE”) for your keywords as the Cost of Pay Per Click goes up to the point that small business no longer can afford it. But, high ranking organic keywords will always be a great return on investment because the clicks are Free. You only have to pay your monthly webmaster services.

Also check out: Domination Campaigns (100's of Keywords pull up Organically in the Top 10 of Google, Yahoo and Bing)